Products Professionalism

What is Products Professionalism?

Product Professionalism means any product substantially in the form marketed and sold by Licensor and Villani Medical, LLC as of the Effective Date, that (a) contains Sponge, (b) is intended only for topical use in humans, (c) does not require Regulatory Approval by a Regulatory Authority for commercial sale or use in humans in any country in the Territory, (c) is not a “drug” as defined in Sec. 201(g)(I) of the Act, and (d) is marketed, promoted, sold or used under the supervision of licensed skin care professionals, as verified by Licensor, including medical doctors, medical nurses, physician assistants, aestheticians, and cosmetologists, specifically for cosmetic procedures of the skin, including but not limited to skin resurfacing, skin debriding, skin conditioning, skin rejuvenation and the prevention and maintenance of aging, hyperpigmentation, scars and bruises, whether for use in such skin care professional’s office, or as recommended by such skin care professional, for at home use. For the avoidance of doubt, Licensor and Villani Medical, LLC may only sell products directly to licensed skin care professionals for in-office use or for resale to patients.


Importance of Professionalism


Professionalism at its most basic involves respect. It includes respect for clients, colleagues, bosses and for the company. Professionals take pride in doing their work well and according to the standards established by their industry. Professionalism requires moderating one’s behavior to come into line with the expectations and needs of the role one plays in the workplace. It can be demanding. In many instances, professionalism can be constraining and create role conflict and personal discomfort. However, people who display professionalism will receive respect in return and are often rewarded for the high expectations they have met.

  • Boundaries

    Although it can be challenging to establish boundaries in personal relationships, it is essential to establish boundaries in the workplace. Everyone has a role to play in an organization. Professional behaviour helps separate business from the personal; it keeps relationships limited to the business context at hand. For example, a judge cannot have personal conversations with a plaintiff or defendant. Bank tellers represent the institution as they perform transactions for the customers. No one finds it offensive when a teller checks a client’s math or his accounting of cash. The role demands it and professional behaviour makes it clear that the teller is simply doing his job.

  • Duty

    A professional works in her employer’s or client’s interests. She may not always agree with decisions or enjoy what she’s doing but in order to do right by the person engaging her services, she does her job ably. If a professional doesn’t like her work or agree with her employers, she should probably consider a new job. However, the idea is to always act ethically by taking fiduciary duties and loyalties seriously.

  • Respect

    Taking the high road can be a challenge. Those practising professionalism always strive to keep their personal feelings in check and show respect, even to those who are disrespectful or rude. For example, a good customer service professional doesn’t argue with an irate customer. Instead, he listens and addresses the customer’s concerns. Even though an irate customer may irritate him or demonstrate a lack of respect, a customer service representative understands that becoming angry and making the situation personal will only worsen things and lower his professional standing.


  • People respect someone who takes pride in her work. Whether she’s shining shoes or running a multinational corporation, someone who values professionalism does the best work she can at all times. Dedication, integrity and responsibility are elements of professionalism that make a person successful in her field. By taking ownership of their roles and duties, professionals make names for themselves and usually find promotion, opportunities and repeat business come easily to them.

Why Is Professionalism Important?

Professionalism encompasses a worker’s behaviour, appearance, and workplace ethics. Employees who have high standards of professionalism are frequently perceived as being more credible and reliable than their co-workers. As a result, professional employees are frequently regarded as their company’s leaders.


Professionalism includes a worker’s candour, drive, and willingness to improve her performance. Thus, professional employees have more credibility in their workplace.

Work Environment

Because professional employees focus on the workplace before their personal problems and agendas, professionalism makes the workplace more comfortable for employees and clients alike.


Professionalism encompasses a strong sense of ethics, which is crucial to running a successful business and avoiding legal problems.


Workers with a professional attitude are able to focus on their work and avoid unnecessary distractions, which allows them to contribute more to the company.

Perceptions of Professional Workers

Employees who behave professionally are often perceived to be more competent and valuable to the company, which leads these workers to receive pay raises and promotions.

Rules of Professionalism

According to Merriam-Webster Dictionary, a professional is “characterized by or conforming to the technical or ethical standards of a profession.” Professionalism is “exhibiting a courteous, conscientious and generally businesslike manner in the workplace.” Professionalism consists of rules of the workplace that influence career survival, or even survival of the field itself. For instance, a therapist must maintain confidentiality for her client, and a banker must be honest. Professionals exhibit certain attitudes and behaviours: character, attitude, excellence, competency and conduct.

  • Character

    The Goals Institute says that taking responsibility and maintaining accountability are key components of character. The professional with character arrives on time and admits and corrects mistakes. He is fair and truthful and follows through on commitments. The professional is someone people look up to for their personal integrity.

  • Attitude

    Attitude is just as important. Every profession has its own particular way of viewing the duties or rules of professionalism. In general, however, attitude is about respect and “doing good” for others. As the University of Kansas Medical School states: “the best interest of others … rather than self-interest, is the rule.” Greed and arrogance are counter-professional. Misrepresentation, discrimination and harassing behavior are unprofessional as well. The professional should exhibit willingness, good humor and helpfulness.

  • Excellence

    Excellence, or striving to be the best, drives professionals and keeps professions strong. The University of Kansas Medical school states that excellence is “a conscientious effort to exceed expectations and to make a commitment to life-long learning.” A professional striving for excellence is not content with being second-rate.

  • Competency

    Competency, as page 4 of the Competency Model for HR Professionals shows, includes self-awareness, self-confidence and social skills. The competent professional is in control of herself and can display the skills to lead, decide, work together or inform others. She is up to the tasks of her profession–or will seek the resources necessary to be competent. The competent professional seeks out learning to stay competent.

  • Conduct

    The most important aspect of professionalism, the Cooperative Extension System notes, is that “it’s got to be more than words. Professionalism must translate into action.” The professional conducts himself in a manner that reflects well on his profession. He maintains confidentiality and never acts abusively to clients, coworkers or others. The professional dresses professionally and upholds the specific ethics of his profession. His conduct should be above suspicion or reproach.

The Importance of Dressing Professionally

You never get a second chance to make a first impression. The way you look says a lot about you. Those two familiar statements prove that everyone needs to realize the importance of dressing professionally.


A person can accept you or reject you in the first 30 seconds, based on appearance alone. Studies show inappropriate dressing or grooming causes 40 percent of job rejections. Gain an edge by dressing appropriately for the situation and making sure you are neatly groomed.


Whether you like it or not, you are judged based on your appearance. If you show up for an interview or an important meeting looking like you just rolled out of bed, then the person you are meeting with will likely see you as unprofessional, harming your chances of getting the job or making the sale.


Dressing professionally can make you feel better about yourself. Comfy sweats and T-shirts can create a relaxed, I-don’t-care kind of attitude. When you dress up in a suit, you tend to stand straighter and project more confidence, which people will respond to positively.



Professional dress is not the same for every situation. Khaki’s and a polo can be appropriate professional attire for a fast-food job interview, while nothing less than a three-piece suit will do for an interview at a law firm. A good rule of thumb for interviews: always dress one step above what employees at that business wear to work.

Not Just Clothes

Dressing professionally also includes grooming. Clean hair, face and hands, fresh breath and light, or no, perfumes or aftershaves create an important positive image to go along with your attire.

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