Google my business services
What is Google My Business and why it’s important for an online business?
Google My Business is Google’s free platform that allows local businesses to promote and expand their business easily and for free. Google launched this service in 2014 You do not have to pay Google for this service. This is a great opportunity for Google to see your business on Google Maps and at the top of Google search results. Observations show that 50 to 80 percent of Google visitors find businesses and services through Google Map Search. If you have a business, then Google My Business Account is very important for you Google My Business is an important component of digital marketing.
Many of the conventional traders question why I would take my business online In conventional business, those of us who do business in shops or offices usually exchange goods and services to people directly, by phone, or email. Many of these companies do not sell their products and services digitally If you don’t take your business online, you will lose a huge number of customers. If you want to expand your business and satisfy a large number of customers, you must start an online business now. Google My Business is a simple, affordable, and important way to conduct business online.
Important reasons to take your offline business online:
If you have a Google My Business account, a website or a free website, a social media page, an e-commerce platform, or all of these, these will be a great help in getting your business online.
Here are some important reasons why you should take your business online:
Establish your business as a brand
Make it easy for your business to reach your potential customers
Marketing your brand to a wider clientele
Marketing your product in the largest area outside of certain boundaries
Build good relationships with your existing and potential customers
Provide good quality customer service
Reduce business operating costs
Research your competitors and develop business strategies
And the Internet is a medium that allows your business to easily reach your potential customers and exchange more of your products and services. With this facility, you can improve your customer satisfaction and quality of service So now is the time to take your offline business online.
What is GOOGLE MY BUSINESS (GMB)
You can post your business name, address, various business information, pictures, videos on the Google My Business page and you will also get a free website from here. Google My Business is a system for keeping all the information of your business in Google Ensure that customers get all the information you need to purchase your product, communicate with your business organization, and visit your website. Google is a popular search engine in the world, 95% of searches are done through Google If you create a Google My Business account, Google will promote your business and deliver your products or services to your potential customers.
GOOGLE MY BUSINESS How to present in Google
If you search by typing the name of a business organization then the business organization will publish all the information separately in a box on the right side of the laptop or desktop and above the mobile. This is called Knowledge Graph or One Box Result. The following information is usually seen in this section
Name of business organization.
Business organization category
Business organization map, business location
Contact address of the business organization
Schedule time to contact the business organization
Phone number, website, call option – for mobile
Menu link, order link, reservation list, payment system
Photos, logos, working photos, teams, business information, various types of posts, videos
Question and answer session
Also, when you type “coffee shop near me” and do a Google search, you will see the results as shown in the image below. This is called Google 3 Pack or Local Pack
Also if you type mobile shop, google Maps, and google assistant search by typing coffee shop near me then you will see as per the image below. Online customers will see your business management information, various posts, customer reviews, and other necessary information. This means that your customers will be able to see all the information, posts you put into your Google My Business account and on your website on Google Search and Google Maps.
Why GOOGLE MY BUSINESS LISTING is needed
Eighty percent of people search Google for local business information for purchasing goods and services
About 30 to 50 percent of those who search contact the business
Most of the people who search for local businesses buy goods or services
Most small and medium businesses rely on local customers for their products and services and they will be more profitable if they use this feature of Google My Business.
Features of GOOGLE MY BUSINESS ACCOUNT
Google My Business has many features, some of which are described below
Posts: In this option, you can post different types of posts that your customers can see
Info: With this option, you will provide all the information about your business
Insights: With this option, you will get a statistic of how many people have visited your account
Reviews: You will see your customer reviews in this option
Messages: You will see your customer’s messages in this option
Photo: In this option, you can post different pictures of your business
Products: In this option, you can post your various products
Services: In this option, you can post various services of your business organization
Website: With this option, you can create a free website for your business
Advantages of using GOOGLE MY BUSINESS
An easy way to get your business online
Find your business easily on Google’s One Box Result, Google Three Peg or Local Pack, Mobile Search, Google Maps, Google Search, and Google Assistant Search.
On one platform customers will find everything like your website, mobile number, map location, address, business schedule, your products and services, photos, videos, posts, various questions and answers, comments, reviews, etc.
It plays an important role for local SEO
Deliver your business to your desired customer
The reputation of your business will be established through a beautiful business profile
Able to gain credibility from the customer
Business expansion and sales will increase
Knowledge of business management will increase
Organizations that can create GOOGLE MY BUSINESS pages
Any kind of organization or agency
Small, medium, or large-sized shops or restaurants
Any kind of service provider organization
Any business that has a specific address
However, this benefit does not apply to any organization or business Google My Business will not be applicable for short-term rental or temporary business.
How to create a Google My Business account
Creating a Google My Business account requires a Gmail account
To create a Google My Business account, first, go to this link GOOGLE MY BUSINESS
Then you have to sign in by clicking on the sign-in button, then you have to click on Add New Business
Then enter your business name and click on the Next button
Then select your business category, select one or two words of your business to select the right category, and see which one is compatible with your business.
Then you have to select the location of your business and click on the Next button
Then you have to enter the correct address of your business and click on the Next button
Then you have to check if your map location is correct, if not then you have to fix it and click on the Next button.
If you want to serve customers outside of your location, you need your own vehicle and you have to choose a location within two miles.
Then give your mobile number, if there is a website, add the website, then click on Next
Then the verification option will come and ask you to email the postcard
Then you will be asked to add your services, then your business description option will come, then you will be asked to add your photo, then your My Business account will come. This is how you create a My Business Account. You can then update your information at any time