Google my business services

What is Google My Business and why it’s important for an online business?

Google My Business is Google’s free platform that allows local businesses to promote and expand their business easily and for free. Google launched this service in 2014 You do not have to pay Google for this service. This is a great opportunity for Google to see your business on Google Maps and at the top of Google search results. Observations show that 50 to 80 percent of Google visitors find businesses and services through Google Map Search. If you have a business, then Google My Business Account is very important for you Google My Business is an important component of digital marketing.
Many of the conventional traders question why I would take my business online In conventional business, those of us who do business in shops or offices usually exchange goods and services to people directly, by phone, or email. Many of these companies do not sell their products and services digitally If you don’t take your business online, you will lose a huge number of customers. If you want to expand your business and satisfy a large number of customers, you must start an online business now. Google My Business is a simple, affordable, and important way to conduct business online.

Important reasons to take your offline business online:

If you have a Google My Business account, a website or a free website, a social media page, an e-commerce platform, or all of these, these will be a great help in getting your business online.

Here are some important reasons why you should take your business online:

  • Establish your business as a brand
  • Make it easy for your business to reach your potential customers
  • Marketing your brand to a wider clientele
  • Marketing your product in the largest area outside of certain boundaries
  • Build good relationships with your existing and potential customers
  • Provide good quality customer service
  • Reduce business operating costs
  • Research your competitors and develop business strategies 
And the Internet is a medium that allows your business to easily reach your potential customers and exchange more of your products and services. With this facility, you can improve your customer satisfaction and quality of service So now is the time to take your offline business online.

What is GOOGLE MY BUSINESS (GMB)

You can post your business name, address, various business information, pictures, videos on the Google My Business page and you will also get a free website from here. Google My Business is a system for keeping all the information of your business in Google Ensure that customers get all the information you need to purchase your product, communicate with your business organization, and visit your website. Google is a popular search engine in the world, 95% of searches are done through Google If you create a Google My Business account, Google will promote your business and deliver your products or services to your potential customers.

GOOGLE MY BUSINESS How to present in Google

If you search by typing the name of a business organization then the business organization will publish all the information separately in a box on the right side of the laptop or desktop and above the mobile. This is called Knowledge Graph or One Box Result. The following information is usually seen in this section
  • Name of business organization.
  • Business organization category
  • Business organization map, business location
  • Contact address of the business organization
  • Schedule time to contact the business organization
  • Phone number, website, call option – for mobile
  • Menu link, order link, reservation list, payment system
  • Photos, logos, working photos, teams, business information, various types of posts, videos
  • Question and answer session
  • Business Review
  • Rating
  • Special offer 
Also, when you type “coffee shop near me” and do a Google search, you will see the results as shown in the image below. This is called Google 3 Pack or Local Pack
Also if you type mobile shop, google Maps, and google assistant search by typing coffee shop near me then you will see as per the image below. Online customers will see your business management information, various posts, customer reviews, and other necessary information. This means that your customers will be able to see all the information, posts you put into your Google My Business account and on your website on Google Search and Google Maps.

Why GOOGLE MY BUSINESS LISTING is needed

  • Eighty percent of people search Google for local business information for purchasing goods and services
  • About 30 to 50 percent of those who search contact the business
  • Most of the people who search for local businesses buy goods or services
Most small and medium businesses rely on local customers for their products and services and they will be more profitable if they use this feature of Google My Business.

Features of GOOGLE MY BUSINESS ACCOUNT

Google My Business has many features, some of which are described below
  • Posts: In this option, you can post different types of posts that your customers can see
  • Info: With this option, you will provide all the information about your business
  • Insights: With this option, you will get a statistic of how many people have visited your account
  • Reviews: You will see your customer reviews in this option
  • Messages: You will see your customer’s messages in this option
  • Photo: In this option, you can post different pictures of your business
  • Products: In this option, you can post your various products
  • Services: In this option, you can post various services of your business organization
  • Website: With this option, you can create a free website for your business

Advantages of using GOOGLE MY BUSINESS

  • An easy way to get your business online
  • Find your business easily on Google’s One Box Result, Google Three Peg or Local Pack, Mobile Search, Google Maps, Google Search, and Google Assistant Search.
  • On one platform customers will find everything like your website, mobile number, map location, address, business schedule, your products and services, photos, videos, posts, various questions and answers, comments, reviews, etc.
  • It plays an important role for local SEO
  • Deliver your business to your desired customer
  • The reputation of your business will be established through a beautiful business profile
  • Able to gain credibility from the customer
  • Business expansion and sales will increase
  • Knowledge of business management will increase

Organizations that can create GOOGLE MY BUSINESS pages

  • Any kind of organization or agency
  • Small, medium, or large-sized shops or restaurants
  • Any kind of service provider organization
  • Any business that has a specific address
However, this benefit does not apply to any organization or business Google My Business will not be applicable for short-term rental or temporary business.

How to create a Google My Business account

Creating a Google My Business account requires a Gmail account
  • To create a Google My Business account, first, go to this link GOOGLE MY BUSINESS
  • Then you have to sign in by clicking on the sign-in button, then you have to click on Add New Business
  • Then enter your business name and click on the Next button
  • Then select your business category, select one or two words of your business to select the right category, and see which one is compatible with your business.
  • Then you have to select the location of your business and click on the Next button
  • Then you have to enter the correct address of your business and click on the Next button
  • Then you have to check if your map location is correct, if not then you have to fix it and click on the Next button.
  • If you want to serve customers outside of your location, you need your own vehicle and you have to choose a location within two miles.
  • Then give your mobile number, if there is a website, add the website, then click on Next
  • Then the verification option will come and ask you to email the postcard
  • Then you will be asked to add your services, then your business description option will come, then you will be asked to add your photo, then your My Business account will come. This is how you create a My Business Account. You can then update your information at any time

Google My Business Verification Process

Without account verification, you will not be able to use the account to its full potential, for example, your posts, videos, photos will not be visible to the customer and your organization will not appear well in Google search results.
You can verify your account in various ways like mail, phone call, text, video chat, email.
You need to click on the Verify Now option in your account for verification Then you have to select the option to verify If there is a call option, the call will come to the mobile and say Pincode. If it is text, a pin code will appear in the message. If it is an email, a pin code will appear in your email If it is a mail, a letter will come through the post office in which the code number will be given
After receiving the PIN code, if you put your PIN in the Enter Verification Code option next to your address, your account will be verified.
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