Digital Marketing Service
What is Digital Marketing?
Digital marketing includes all aspects and activities of marketing any products, services, or brands that take place –
- Across digital channels (Such as search engines, websites, social media platforms, mobile apps, etc.)
- Through internet-connected electronic devices (Such as computers, tablets, cell phones, etc.)
Many consider “Internet Marketing” as “Digital Marketing” while the latter is a broad term that encompasses internet marketing as well. Advertisements that are solely based on the internet are called internet marketing, whereas digital marketing can take place through mobile devices, on a subway platform, in a video game, or via a smartphone app.
Purpose of Digital Marketing
Digital marketing is an entirely new endeavor that requires a new way of approaching customers and understanding their behaviors compared to traditional marketing. However, like traditional marketing, digital marketing intends to capture people’s interest and convince them to purchase your product or service over your competitors. Digital marketing helps a company business or brand to get found online, get noticed by an online audience, get leads, and then turn those leads into sales and returning customers. Digital marketing not only allows brands to market their products/services online but also allows them to offer online customer support through 24/7.
List of Digital Marketing Services
Digital Marketing is an umbrella term that covers a wide range of online marketing strategies, services, and tools to drive traffic, generate leads, and attract new customers for a business. So investing in one, another, or all of them, can be a great way to grow your business over time. Here are the major digital marketing services to consider if you’re looking to scale your business to a new height.
- Search Engine Optimization (SEO)
- Social Media Marketing
- Website Design and Development
- Pay Per Click (PPC)
- Email Marketing
- Content Writing
- Search Engine Marketing
- E-commerce Optimization
- Conversion Quality Improvement (CRO)
- Dignity Management / Review
- Web Hosting / Storage
- Amazon Marketing
- Link Building
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) refers to techniques you use to improve your search ranking organically — for example, website optimization and link building.
Google is the largest search engine and is responsible for driving massive amounts of traffic to business websites across the web. With so many users searching for products, services, information, and brands, most businesses can’t afford to sleep on SEO.
SEO involves optimizing your website and online profiles to rank higher in the search results so you can get noticed by potential customers. National, international, and local businesses alike can benefit from SEO services.
In working with an SEO agency, you can optimize your website to rank for the key terms your audience uses to find brands like yours. Your chosen SEO team will make sure your site is technically sound, is optimized for mobile search, hosts high-quality content, and makes it easy for customers to buy.
Social Media Marketing (SMM)
It’s estimated that over 2.9 billion people use social media worldwide, and that number is likely to continue to climb. While most business owners are familiar with the major social media marketing (SMM) platforms (Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.), not every business is doing social media marketing right.
That’s why SMM is a major category of digital marketing, as most businesses need help establishing a data-driven, effective social media strategy. It’s not enough to just post random content and hope for the best; businesses need to take a strategic approach.
SMM agencies offer a slew of social media marketing and management services to help businesses reach the right audience, post engaging content, drive traffic, and generate sales.
With these services, businesses can expect a higher return on their social campaigns and generate a more dedicated fan base to boot.
Website Design & Development
At the foundation of any great digital marketing strategy is a solid, professional business website. That’s why most digital marketing services start with web design and development to make your site look top-notch.
Beyond looks, your site needs to be functional, user-friendly, and optimized for mobile devices. A trusted web design company will help build a site to your specifications while ensuring your website actively works to attract new customers your way.
A great, professional-looking website consists of:
- A user-friendly interface and layout
- An attractive design that represents your brand
- A layout that is accessible from desktop and mobile devices
- Great content that’s engaging and easy to read
- Eye-catching pictures and media
- Technical and on-page optimization to attract traffic
Pay Per Click (PPC) Advertising
Pay Per Click Advertising (PPC) is paying search engines only when customers click on your ad. PPC campaigns are not limited to search engines. Advertisement channels like social media and YouTube also support PPC advertising.
When most people picture “ads” they might imagine newspaper ads, magazine ads, or television ads. But did you know that many businesses have nixed traditional ads in exchange for online PPC ads?
Some examples of PPC advertising platforms include Google Ads, Facebook Ads, or Instagram Ads, which work to drive traffic and leads at a determined cost per click (CPC). As the acronym implies, with PPC ads, you pay a cost for each user that clicks on your ad.
This digital marketing service helps businesses generate leads faster because they don’t have to wait on the organic reach of SEO or social media. You can drive traffic and leads right away, even for a small marketing spend, and gradually scale up over time.
PPC takes some finesse to get right, so be sure to work with a trusted PPC specialist to make sure you are targeting the right audience, configuring your ads properly, and generating the best results for the lowest cost possible.
Email has been around for quite some time but the area of email marketing has certainly changed. Today, businesses can get laser-focused with their targeting, grow their lists by the thousands, and generate tons of new leads from their list, month after month.
The key is to understand your subscribers to a T so you can market the right kind of content in your emails. You also want to segment your list appropriately and follow up with offers your list will be itching to buy.
This is a major category of digital marketing because there is a lot of money to be made in having a strong email list. That’s why we recommend that businesses hire professional email copywriters and strategists so they can get the very best results possible in terms of email opens, clicks, traffic, and sales.
Content marketing is another broad category that encompasses any type of marketing that involves promoting content to users. This typically covers blogging as a means of driving traffic and video marketing to drive views.
A robust content marketing strategy can help your brand reach more potential customers across a wide range of platforms without having to produce a ton of content. You can create new content, market that content to a variety of channels, and reap the benefits.
For example, a single piece of content can help you generate organic traffic (through SEO), clicks (through email), backlinks (again, through SEO), and engagement (on social media). The right content marketing agency will assist you in drumming up the most visibility for your brand, without having to be a content-creating machine.
Search Engine Marketing
Search Engine Marketing (SEM) refers to getting a top position on SERPs by paying the search engines such as Google, Yahoo, Safari, Bing, etc. With search engine marketing, businesses pay for their adverts to appear alongside search queries in search engines. For instance, If you search for ‘athletic shoes,’ you’ll see shoe vendors pay Google to show your advertisements. That is a part of their search engine marketing strategy. However, google doesn’t give away ad positions to top bidders. Instead, it considers a combination of factors. So, your SEM strategy should optimize each of these factors.
- Optimizing Your Keywords
- Improving Your Ad Quality Score
- Optimize Ad Copy/ Text
- Optimize the Landing Page
- Adjust Your Maximum CPC Bid
Diversify Your PPC Advertisements.
Benefits of Digital Marketing
Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalized marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way for increasing brand loyalty and driving online sales. Digital marketing advantage list also include:
Global reach – a website allows you to find new markets and trade globally for only a small investment.
Lower cost – a properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
Track-able, measurable results – measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising.
Personalization – if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
Openness – by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.
Social currency – digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency – being passed from user to user and becoming viral.
Improved conversion rates – if you have a website, then your customers are only ever a few clicks away from making a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.
Together, all of these aspects of digital marketing have the potential to add up to more sales.
Challenges of digital marketing
Digital marketing also comes with a number of challenges you should be aware of. Such as –
Skills and training – You will need to ensure that your staff have the right knowledge and expertise to carry out digital marketing with success. Tools, platforms and trends change rapidly and it’s vital that you keep up-to-date.
Time consuming – tasks such as optimizing online advertising campaigns and creating marketing content can take up a lot of time. It’s important to measure your results to ensure a return-on-investment.
High competition – while you can reach a global audience with digital marketing, you are also up against global competition. It can be a challenge to stand out against competitors and to grab attention among the many messages aimed at consumers online.
Complaints and feedback – any negative feedback or criticism of your brand is can be visible to your audience through social media and review websites. Carrying out effective customer service online can be challenging. Negative comments or failure to respond effectively can damage your brand reputation.
Security and privacy issues – there are a number of legal considerations around collecting and using customer data for digital marketing purposes. Take care to comply with the rules regarding privacy and data protection.
In essence, digital marketing is all about getting your business noticed online, and there are tons of methods for making this happen.
In this guide, we covered the major digital marketing services you can use to grow your business, but these are just the beginning. We recommend working with a dedicated digital marketing team to lay out a strategy tailored to your business, which might involve one, a couple, or all of these services.
Want to take a major step when it comes to your company’s online reach? Get a custom quote for digital marketing services.